Commodore 64 - and the fleetingness of cool

Love this retro video about the launch of the Commodore 64, originally broadcast in 1988.



"The Commodore 64 was the first computer for many families. This program looks at what you can do with the famous C-64. Demonstrations include The Wine Steward, Skate or Die, Strike Fleet, the Koala Pad, Master Composer, Tetris, and Berkeley Software's GEOS. Includes a visit to a Commodore Owners Users Group meeting and an interview with Max Toy President of Commodore."

It's so interesting to me because I was a kid when the 64 came out and my family bought one. I vividly remember playing lots of different games on the system--thinking at the time that the system was such a huge improvement over the Atari 2600. Of primary relevance to the study of the Information Society is the phenomenon of rapid technological advancement demonstrated by the very campiness of this video in 2011. The ideas being introduced in this machine include the use of color, a more user-friendly graphical user interface, the ability to run basic programs as well as games, and a consumer-friendly price point. All of these elements of the computer are alive and well in the current market. But the music, the production value, and the corny way in which the hosts talk about cutting-edge computer elements like the Basic programming language and floppy disks reveals to the modern observer the fleetingness of being on the cutting edge.